關於我們
羽曦堂的茶之路
老子說：「千里之行始於足下」，而我們的千里茶行始於茶香。
泡上一壺好茶，容我們向你道出羽曦堂的千里茶路。
FAMILY AND FRAGRANCE | A PREDESTINED MISSION
It all began as a cherished memory. A wisp of smoke, the sizzle of boiling water, a flavourful aroma, and the lively taste of rich tea. Despite being frequent travellers and spending most of their lives away from their roots, brothers Daniel and Stanley remembered their childhood in Taiwan through the fragrant tea lovingly made by their father. Even thousands of miles away from their roots, the humble pot became a symbol of culture and identity, brewing a passion within them. Seizing the opportunity, the duo blended their background in design and love for tea, giving birth to Yoo Shee Tea – a harmonious celebration of traditional Oriental elegance and contemporary Western vision.
THE WARMTH OF A CUP OF TEA | A HEART OPEN TO THE WORLD
As Yoo Shee Tea blossomed from the memories of Daniel and Stanley, the brand’s development was guided by a deep-rooted family tradition of brewing tea as a gesture of warm hospitality to guests. Drawing inspiration from their Taiwanese legacy, where tea symbolizes connection and goodwill, the brothers transformed their childhood experiences into a mission. Infused with a heartfelt determination to extend the hand of friendship across continents, Yoo Shee Tea aspires to spread warmth and kindness through a cup of warm tea, evoking the comforting aroma and soothing sensation that transcends geographical boundaries.
AN EVERLASTING INVITATION | DISCOVER ORIENTAL IN THE CUP
Embark on an extraordinary tea journey with Yoo Shee Tea, where every sip is curated for you to experience unparalleled premium teas. While our meticulously crafted teas promise a symphony of flavours and distinctive fragrances, we are devoted to creating an inviting atmosphere where you can effortlessly explore the diverse world of tea beyond the cup.
As always, we extend our warmest welcome to you. Join us to discover Oriental in the cup.
BRAND NAME PHILOSOPHY
The character “羽” (yoo) draws from the graceful dance of tea leaves in a teapot, reflecting the elegance of feathers taking flight. It pays homage to Lu Yu (陸羽), the tea sage of the Tang Dynasty, symbolizing our brand values: connecting through tea, embracing diversity, and harmony.
“曦” (Shee) embodies morning sunlight, symbolizing tea’s caress on the soul. Like the morning sun’s gentle call, warmth rises, illuminating every facet of tea enthusiasts, embraced and blessed.
We blend classic and innovative teas in the teapot, infusing not just tea leaves but also sincerity and passion. Our approach combines Eastern wisdom with Western enthusiasm, creating a blend that spreads the fragrance of tea worldwide, carried through the boundless environment.
家鄉與茶香｜命中註定般的使命
2019年，一對從小旅居海外、就讀設計專業的的兄弟 Daniel 和 Stanley，因為在國外有太多喝了標榜台灣茶卻實際上令人大失所望的經驗，希望能夠將記憶中的台灣好茶讓更多人知道。以東方風華結合西方美學，創造年輕世代也會喜歡的「新茶文化」為目標。自此，二人對茶葉及設計的興趣熱誠，造就了羽曦堂的創立。
二人對於茶葉的特殊情感來自於家中的一縷茶煙中。在離家鄉千里的日子，父親泡的一壺茶，成為文化與自我定位的象徵。始終相信這麼好的產品，值得被世界看見。
對土地強烈的情感連結，讓Stanley和Daniel 毅然決定回台追尋好茶。
挑戰造就我們的執著堅持
事實上，羽曦堂的創立並非一帆風順。
曾經在外國人茶行工作一段時間的Daniel ，培養了相關知識及專業。然而缺乏製茶背景的二人，歸國後找尋可靠茶葉來源仍然彷彿大海撈針。為了確保羽曦堂茶源皆100%來自台灣，兩人四處拜訪茶農、專業職人，並且從零開始，埋頭苦學茶葉知識與製茶過程。
直到輾轉碰見鄉間的製茶老師傅，被年輕人下鄉尋找傳統技藝的誠心感動，傳承關於製茶的知識及經驗。
這樣的經驗不但帶給我們絕對的品質保證，親眼看見茶葉每個費工的製作過程，從辛勞的採收、日曬到揉捻，工藝般的精緻與執著，更證明了二人始終深信的精品級定位與目標。
也因此對於茶葉，羽曦堂有著不妥協的堅持。
不妥協之一 ：我們秉持百年製茶工藝。傳承台灣茶葉百年風華是我們的使命。
不妥協之二 ： 我們只採用來源明確的茶葉。
不向混亂市場、低價競爭低頭，我們相信好的產品自會勝出。
不妥協之三 ： 我們要發揚「羽曦新茶文化」。
將東方的好客「茶文化」與西方生活美學，融合成屬於羽曦堂的「新茶文化」— 將茶融入現代生活，打造羽曦生活態度！
這樣的執著，只因我們深信，台灣茶有著世界級的水準。
始終如一的邀請｜與你一起探索杯裡的東方之美
我們不斷挑戰自我，在製茶工藝上探索烘焙方式，為你創造富有記憶點的獨特香氣喉韻。我們在維持品質及親和價位標準下，精準呈現台灣茶出類拔萃的氣度。我們致力於以最貼近你的方式，打造無隔閡並親切熱情的品茶環境。我們以自信驕傲的步伐出發，知性沈穩地走向世界。
始終如一，邀請你一起探索杯裡的東方之美。
「羽曦堂」命名哲學
「羽」——像兩羽毛之形，其中又以每支羽毛上的三劃長毛象徵多數。我們覺得在水中舒展開來的茶葉就像飛揚的羽毛，茶壺則是每片茶羽恣意舒展、揮灑自我的天地。當其盡情釋放所有內涵，才沏成一杯好茶。以「羽」為名，不僅是向唐代茶聖，陸羽致敬，更象徵品牌「以茶會友，多元共融。」的核心價值。
「曦」——指清晨的日光。象徵茶湯入喉之時，洗心滌慮地流淌鼓動著我們的靈魂，陣陣暖意從心底冉冉升起，身心像被清晨的太陽溫柔喚醒，所有來自品茗者最深層、內在的面向皆被點亮，一切盡受包容與祝福。
